The second edition of the Luum Awards, the festival that exclusively awards the best social and environmental campaigns, will be held on November 4 at the Hilton Convention Center in Geneva (Switzerland).
Communication agencies, advertisers and NGOs can participate in Luum by uploading up to 4 cases without paying any registration fees.
In addition to its free registration format, the festival stands out for only recognizing first place finishes in each subcategory. That is to say, there are no second or third place finishes.
In the past edition, many of the most impactful campaigns and the most awarded in 2021 in various competitions, took home gold medals from this festival, which sought to award the year’s best ideas for promoting social and environmental issues. Winners such as ALMA DDB (USA), Bruketa &Zinic &Grey (Croatia), Isobar Dentsu – Achtung (UK + Kenya), Edelman (UK), El Taier DDB – Centro, Havas Health & You (Brazil), M&C Saatchi (Indonesia), McCan Health (China), Mindshare (Spain), Sajo McCann (USA), TAXI VML&R (Canada), Cossette (Canada), VML&R (Colombia), M&C Saatchi (United Arab Emirates), among others, were selected for gold medals awarded by judges such as Genna Ingold (Kofi Annan Foundation), Natasha Wooderson (Head of Internal Communications, Diversity & Inclusion The Kraft Heinz Company), Laura Durán (Amnesty International); Anna Zhukovskaya (Isobar), Simon Roberts (Ogilvy Health), Joe Godsell (TBWA Australia), Aimee Nsimire, Communications Official (ILO / UN International Labour Organization); Sabrina Espeche (Red Cross); Itziar Badia, Director of Marketing and Digital Training (WWF), along with 74 other international judges.
Participants will be able to upload their cases for the festival’s 8 categories and respective subcategories:
1. Essence of the Message (Awards the positive essence of the message: brand stories that, in addition to their commercial intent, seek to raise awareness of issues such as empowerment, equity, family, and other human values needed for a more positive society);
2. Human Rights;
3. Environment;
4. Communication for public entities and NGOs;
5. Eco-friendly and social design;
6. Causes;
7. Society;
8. Health and Wellness (contribution of health and well-being for a more just and balanced society).
Luum, a format with 7 big differences:
- The Luum Awards is the only global festival that exclusively awards messages of social and environmental awareness.
- Only Gold: Luum only hands out Gold medals, there are no second or third place finishes.
- Free Registration: Case registration is free and only winners pay award fees.
- Equality: There are no presidents on the judges panel, nor are there academic hierarchies. All the judges are first class and their professional evaluations are given at different times during the process.
- Democratic: All participants, regardless of size, brand or nationality, are given the same amount of spaces to load their cases at no cost: 4.
- Equity: Luum ensures a gender balance: 50% of the judges are men and 50% of the judges are women.
- Diversity: The panel of judges is mainly composed of talented advertising and marketing professionals from the 5 continents; but professionals from well-known associations, communities and governmental and non-governmental entities also participate.
This is our opportunity to prove that we are agents of change and that we are capable of much more than just great ideas for companies and advertisers.
Important Dates:
Registration and Case Uploading: June 3, 2022
Case Registration Closure: September 29, 2022
Award Ceremony: November 4, 2022
Agency registration and case-uploading can be done at www.luumawards.com
*****This press release is provided for informational purposes only.
The content of the Press Release was provided to Diaspora Digital News by Luum Awards. For more information, kindly contact: networks@luumawards.com.
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