Posted on: December 2, 2023 Posted by: diasporadigital Comments: 0

TopFICE is once again releasing its ranking of the year’s best performing communications agencies from around the world. To complete this ranking, TopFICE analyzed the top 50 global festivals.

In 2023, a total of 1,572 companies were recognized at leading festivals in Europe, the Americas and Oceania. Based on the outcomes of these festivals, TopFICE compiled a list of the year’s most successful communications and advertising companies: the best of the best from around the world!

More than 9,000 awards were considered for this ranking. It should be noted that, in 2023, an independent agency was named as the world’s top agency. The German agency Serviceplan won a whopping total of 138 awards in 2023. Ogilvy&Mather was named as the year’s top network of the year, and WPP was named as the top Holding.

Top 10 Agencies Worldwide:

  1. Serviceplan Germany                    Germany                              5363
  2. FCB New York                                    United States                     5212
  3. Ogilvy UK                                            United Kingdom               5112
  4. DDB Chicago                                      United States                     4981
  5. We Believers New York                 United States                     4957
  6. Adam&eveDDB                 United Kingdom               4788
  7. BETC Paris                                           France                                   4482
  8. Rethink                                Canada                                 4479
  9. Publicis Conseil                                France                                   3834

“THE LAST PHOTO,” produced for ITV by the UK-based Adam&eveDDB, was named the top campaign of the year. This campaign included an action to launch the Campaign Against Living Miserably (CALM) and the largest suicide prevention initiative ever seen on ITV, which shed light on the heart-wrenching reality that suicide doesn’t always seem suicidal.

The Top 10 Campaigns of the Year are as follows:

  1. The Last Photo                  ITV                                         Adam&eveDDB                 United Kingdom
  2. Missing Matoaka              Muskrat Magazine           BBDO Canada                    Canada
  3. McEnroe vs. McEnroe    Michelob Ultra                  FCB New York                    United States
  4. FitChix                                   Honest Eggs                        VMLY&R Australia            Australia
  5. Backup Ukraine                 Polycam x Unesco            Virtue Worldwide             United States
  6. Data Tienda                        Gahr Wecapital                  DDB Mexico                        Mexico
  7. Hack Market                       Back Market                       Marcel, Paris                       France
  8. Apologize the Rainbow  Skitties                                  DDB Chicago                       United States
  9. Morning after island        Grupo Estrategico PAE    Ogilvy Honduras               Honduras

Oreo Cheat Cookies         Mondelez                            Saatchi&Saatchi Düss     Germany

Holdings: WPP continues to be the Holding taking home the most awards, thanks to awards obtained by its leading networks Ogilvy, VMLY&R, Grey and Wunderman Thompson (which, in 2024, will become a VML)

Top 5 Holdings:

  1. WPP                      53240
  2. Omnicom            49873
  3. Interpublic          33162
  4. Publicis                 24611
  5. Havas                    14570

Networks: Ogilvy & Mather was named the Network of the Year. In 2023, the network won 636 awards at the festivals taken into consideration by TopFICE. The network was closely tailed by DDB, which won 576 awards in 2023.

Top 10 Networks:

  1. Ogilvy & Mather               25619
  2. DDB Worldwide 25538
  3. VMLY&R                               15454
  4. BBDO Worldwide             14575
  5. McCann Worldwide        14342
  6. Publicis Worldwide         12914
  7. FCB                                          8085
  8. TBWA Worldwide               6962
  9. Grey Group                          6076
  10. Havas Worldwide               5705

Serviceplan Germany was the standout independent agency of 2023, with 7 Cannes Lions, 17 Clios, 7 Lápices D&AD, 10 awards from One Show and 19 from New York festivals, among the awards that the Munich-based agency took home this year.

Top 10 Independent Agencies:

  1. Serviceplan Germany                      Germany
  2. We Believers New York                   United States
  3. Rethink                                                 Canada
  4. Wieden+Kennedy                             United States
  5. GUT Buenos Aires                            Argentina
  6. Mischief @ No Fixed Address      United States
  7. Special New Zealand                       New Zealand
  8. Valor                                                      Peru
  9. Herezie                                                 France
  10. GUT Sao Paulo                                   Brazil


Le Pub and VMLY&R Health, Italy’s Most Prominent Agencies

18 Cannes Lions, 16 LIA Awards and 5 Clio are among the 61 awards obtained by Le Pub in 2023, thanks to its top performing campaign “The Closer,” for Heineken, making it Italy’s AGENCY OF THE YEAR. Meanwhile, VMLY&R Health was named HEALTH AGENCY OF THE YEAR for the awards obtained at the Luum Awards 2023.

Top 10 Italy:

  1. Le Pub, Italy / Publicis (Agency of the Year)
  2. Ogilvy Milan
  3. Landor & Fitch Milan
  4. Havas Milan
  5. DDB Group Italy
  6. Dude
  8. Auge Design
  9. TBWA/ Italy
  10. Leagas Delaney Italy


M&A Regains Leadership, Named Independent Agency of the Year, Again


David Madrid, VMLY&R Health, and Agosto TV were the Standout Agencies in Spain in 2023

David Madrid is among the Top 10 best agencies in Europe, while in Spain it has been named AGENCY OF THE YEAR. In 2023, David Madrid won more than 80 awards, including Gold at Cannes, 17 Clios, 4 Lápices D&AD, and 7 awards at One Show. David Madrid’s most successful campaign of the year was “Even More Confusing Times” for Burger King.

Meanwhile, VMLY&R Health has been named the HEALTH AGENCY OF THE YEAR, with outstanding performances at international festivals, winning 13 awards at Cannes, Clio, Luum, ADC, Caples and El Sol.

Top 10 Spain:

  1. David Madrid
  2. Lola MullenLowe
  3. McCann Worldgroup
  4. Leo Burnett Madrid
  5. Cheil Spain
  6. Ogilvy Spain
  7. PS21
  8. El Ruso de Rocky
  9. Manifiesto
  10. VMLY&R Health

Top 10 Independent Agencies:

  1. PS21
  2. El Ruso de Rocky
  3. Manifiesto
  4. CYW
  5. La Despensa Increíbles Creativos
  6. Rosebud
  7. Sioux & Cyranos
  8. Gettingbetter Creative Studio
  9. Mi Querido Watson
  10. This is Libre


FCB New York Agency of the Year 2023 and We Believers Named Top Independent Agency

92 awards, among them 10 Cannes Lions, 18 Clio Awards, 8 D&AD, 18 LIA and 23 One Show, led FCB New York to be named US AGENCY OF THE YEAR by TopFice. Additionally, it was the second highest scoring agency in the world, following Serviceplan of Germany, largely thanks to its campaign “McEnroe vs. McEnroe” for Michelob Ultra.

The Best by State (USA)

TopFICE did an exercise to identify the top performing agencies in each US state. Among the outstanding agencies are:

Texas: BeautifulBeast

Arkansas: VMLY&R Kansas City

California: 180 LA

Illinois: DDB Chicago

Oregon: Wieden+Kennedy Portland

Massachusetts: Arnold Worldwide

Top 10 USA:

  1. FCB New York
  2. DDB Chicago
  3. We Believers New York
  4. Area 23
  5. Wieden+Kennedy Portland
  6. McCann New York
  7. Energy BBDO, Chicago
  8. VMLY&R New York
  9. Mischief @ No Fixed Address
  10. TBWA/Chiat/Day

Top 10 Independent Agencies USA:

  1. We Believers New York
  2. Mischief @ No Fixed Address
  3. Wieden+Kennedy New York
  4. L&C New York
  5. 180 LA
  6. Alto New York
  7. Pglang, Los Angeles
  8. Mojo Supermarket
  9. GUT Los Angeles
  10. GUT Miami


Rethink and The Kitchen, Standout Agencies in Canada

Three Canadian companies were ranked among the Top 20 agencies worldwide, and they are: Rethink, BBDO Canada, and Klick Health.

For the third consecutive year, Rethink achieved the highest score among Canadian agencies, and was once again named AGENCY OF THE YEAR, while also beating its own score, which rose a little higher every year (2008 sts in 2021, 3508 sts. In 2022 and 4479 pts. In 2023).

101 awards were tabulated by TopFICE for this agency, among them 14 Cannes Lions, 7 D&AD, 22 Clios, 18 One Show, and 7 LIA.

The campaigns created for Kraft Heinz were among the strongest performing, winning them the most awards, among them “A.I. Ketchup.”

Also, for Kraft Heinz, the company’s In-house agency, The Kitchen, was crowned IN-HOUSE AGENCY OF THE YEAR thanks to awards obtained at New York Festivals and Cannes Lions with its campaign, “#FindTheKetchupBoatGuy”

Top 10 Canada:

  1. Rethink (Agency of the Year 2023)
  2. BBDO Canada
  3. Klick Health (Health Agency of the Year 2023)
  4. FCB Canada
  5. Performance Art
  6. Angry Butterfly
  7. Citizen Relations
  8. Broken Heart Love Affair
  9. Zulu Alpha Kilo
  10. The Kitchen (In-house Agency of the Year 2023)

****This Press Release is for informational purposes. Content, including image (s) was provided to Diaspora Digital News by TopFICE. For more information, please visit: