Adeniyi Sanusi is a Brand Communications specialist who has a flair for simplifying complex marketing situations to bring about needed business transformation solutions. He is also passionate about inspiring change in his homeland, Nigeria.
This is why he is using his knowledge, expertise and influence to promote engagement and harnessing of soft power within the global Nigeria diaspora to bring about development back home.
Prior to being a member of the diaspora, Adeniyi worked as the Marketing Manager for a well-known consumer brand in Nigeria. He then left the country for Cyprus in 2017 to further his education.
Today, Adeniyi holds a Bachelor degree in Business Administration from the University of Lagos and an MBA from the University of Nicosia, Cyprus. He is Public Relations Officer for Nigerians in Diaspora Organisation Europe (NiDOE-Austria chapter), Secretary/Events Director for NiDO Europe Virtual Events, and an Associate Director at the Diaspora Innovation Institute.
According to Adeniyi, he was formally introduced to the concept of diaspora engagement at the Diaspora Innovation Institute where he was helping with communications as a volunteer. His interest in diaspora affairs soared thereafter and proceeded to obtain a certificate in Diaspora Engagement at The Networking Institute in Dublin – Ireland, to gain more knowledge in the field. Upon completion of the course, he shared his knowledge with major stakeholders in the Nigerian diaspora organisations who have worldwide connections.
Now on the global diaspora stage, coupled with his educational background, skillset and passion for inspiring change in Nigeria, Adeniyi founded the NGA Diaspora Project 40/40 Global Conference with the first edition scheduled to take place on October 2, 2021.
Speaking about the conference which will be the largest global gathering of diaspora-based Nigerians, to connect with Nigerians back home Adeniyi says: “when talking about the African diaspora, you cannot ignore Nigeria as there is a lot of evidence to prove how much they contribute to the development of Nigeria’s economy. As a Mass Communications enthusiast, I deal with a lot of research and data and can say that even diaspora remittances might as well be the next oil for Nigeria.”
He goes on to add that “the challenge is with illegal migration. This is one of the reasons why the 40 diaspora stories featured at the Conference will be channeled to address illegal migration. We don’t just want to celebrate these sincere stories but the essence is to take the important lessons learned. A lot of deep thinking and strategy has gone into the preparation of this project and how to achieve set objectives, and so it will put a check on issues relating to diaspora crisis.”
Professionally, Adeniyi is very versatile. He is an expert presenter, negotiator, and business person able to forge solid relationships with key internal and external stakeholders; as well as foster collaborative partnerships across multiple operations.
For Adeniyi, the conference is one that will inspire change and have a strong impact on the future of Nigeria. He intends to have this global diaspora conference on an annual basis; and looks forward to many memorable events.
For more information on the NGA Diaspora Project 40/40 Global Conference, kindly visit their WEBSITE.
By: Theresa R. Fianko
Additional Information from: Adeniyi Sanusi
Image Attribution: Adeniyi Sanusi